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            18 / 07 / 16

            What does smart China research have in common with baby shampoo?

            • No more tiers.

              Often used as a shortcut for understanding the different wants and needs of a developmentally diverse population, China’s tier system is a blunt tool, machined inconsistently and ill suited for the jobs to which it's often applied.

              Click here to download the first chapter of No More Tiers, a series of provocations, each with implications for research recruitment. Chapter one looks at the food industry.

              Articles include:

              • Got Not Milk? on the rise of nut, vegetable and compound milks in China
              • The Fake Food Pyramid on ways imports from different countries read as safe
              • Around the World in 80 Lay's explaining the thinking behind chip flavours like blueberry and yoghurt, and
              • Order for One: China's Secret Shame about how poorly China caters to solo diners.

              You can download more information about Flamingo Shanghai's research services here.

              To subscribe to this series or enquire about our offerings, email shanghaienquiries@flamingogroup.com.